Kelley Lehner, the
president of local La Selva Beach shoe company, Klub Nico, isn’t what you’d anticipate
from a female in the fashion industry. She isn’t about big city being or being decorated
out in the latest runway trends. In fact, the reason why she and her relatives
now live in La Selva Beach was to get away.
“I was done with the large
city life,” Lehner said having lived in Rio de Janeiro, Brazil, for years before
to moving to La Selva Beach.So with that, Lehner and her companion, Bruno, packed
full up and moved to La Selva Beach. They had their son Nico and in 2003,
Lehner started Klub Nico.
Lehner then went on to
discuss her conclusion to start a shoe corporation. “I experience affection for
leather shoes. They’re fun, useful and most women love them. Knowing I had Brazil to
help me and their knowledge really gave me the poise to move forward,” Lehner
said.
When asked about
Lehner’s work with factories in Brazil, she explains that her knowledge having
lived and worked there helped her result to manufacture products there. Lehner
started the corporation without much knowledge of the fashion trade having
working in marketing and market research before her decision to start Klub
Nico.
The gorgeous scenery
too serves as a motivation for the designs of Klub Nico. “It’s very ordinary,”
Lehner said. “Trends come from varied silhouettes and color palettes but motivation
comes from life.”
This motivation is
then used to produce two collections a year a Spring/Summer collection and drop/frost
collection. While thousands if not millions of shoes out on the marketplace nowadays,
Lehner is helpful in her designs at Klub Nico.
And often times, there
are so many designs out on the market that are too great and shocking for the
everyday woman to wear. Lehner makes sure that Klub Nico is everything but
that. “At the end of the day, it has to be impressive that I would wear,”
Lehner said of her designs.
Another significant
factor that Klub Nico focuses on is adaptability. In this economy, it’s
practically not possible for a woman to buy a new pair of shoes for every event
in her life.
“A lot of our
particular juncture shoes can go starting day to evening,” Lehner said. “A
silhouette that’s fun, fresh and modern but still typical can be kept in the secret
for many years.”
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